HomeResearch Articles The Five Traits Of A Modern Product Marketer

The Five Traits Of A Modern Product Marketer

Product marketing is undergoing a massive sea change in terms of the functional role adapting to internal drivers and external triggers, the need to rationalize robust and outgrown offering portfolios and most notably, responding to the changes in b-to-b buying behavior. Join Marisa Kopec as she showcases the trends occurring in b-to-b marketing, specifically focused on the transformation she is observing in the field of product marketing.
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