HomeResearch Articles ABM and the Power of Buying Groups: How JLL Found the Biggest Opportunities in the Best Accounts

ABM and the Power of Buying Groups: How JLL Found the Biggest Opportunities in the Best Accounts

How does a huge global services company grow current client wallet share, given a portfolio of nearly 20 products, multinational corporate clients, dozens of personas to target, and the desire to secure large, multi-million dollar pursuit deals? In this replay you will to discover how JLL focused on organizing around buying groups. And learn how the buying group approach helped JLL run a world-class account-based marketing program, identify the largest and most profitable opportunities, align with sales to target key decision makers, and produce customized content — all in the name of delivering incredible results.
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