Account-Based Marketing at Scale: The Insights and Technology Foundation

What does it take to successfully execute Account-Based Marketing at scale? Two foundational elements are required; One is insights to fuel your prioritization, messaging and engagement strategy. The other is technology to enable your program execution and measurement. In this OnDemand Webcast, Megan Heuer shares requirements for insights to fuel ABM, and highlight the ABM technology landscape that B2B organizations need to engage and grow their target accounts in 2016.