HomeResearch Articles Account-Based Marketing: What It Takes to Get Started

Account-Based Marketing: What It Takes to Get Started

Everywhere you turn, “account-based marketing” is the latest buzzword bandied about by b-to-b marketers. In fact, 92 percent of B2B organizations stating account-based marketing is “extremely” or “very” important to their marketing initiatives. With companies who use ABM now reporting powerful results, the big question is how to get started. In this OnDemand Webcast, hosted by Matt Senatore, we provide the SiriusDecisions definition of account-based marketing, describe the different ABM models B2B marketers deploy and provide a framework that best-in-class ABM organizations follow to develop a strategy and execute against Account-Based Marketing.
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