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What Works: Activating Third-Party Influencers

When it comes to our experience as private consumers, most of us have relied on information from sources such as Consumer Reports or Car and Driver. However, in our roles as B2B marketers, we tend to forget (or perhaps simply ignore) that our buyers have this same inclination toward and preference for unbiased third-party information. The identification, engagement, and activation of these third party influencers is one of the key differentiators of high-performing marketing organizations. In this OnDemand session presented by Julie Ogilvie, we provide an introduction to what best-in-class B2B influencer relations strategy looks like.
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