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What Works: The B2B Content Audit

B2B organizations struggle to tame the content beast. We have too much of the wrong kind of content, not enough of the right kind of content, and most of it is locked up in old systems and tools, making it difficult to impossible to find. The first step in solving this problem is conducting a content audit to eliminate content clutter, create a content inventory, and optimize systems, processes, and taxonomy in order to mitigate the recurrence of the problem. In this OnDemand session presented by Christine Polewarczyk, we provide a best practice, step-wise approach to conducting a content audit and taming the content beast in your organization.
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