What Works: Best Practices for the B-to-B Rebrand

B-to-b organizations rebrand for a variety of reasons: outdated perceptions, impending business transformation, new market expansion, or M&A activity. While some rebranding exercises may simply be a logo facelift, most meaningful rebranding is much more than a superficial exercise - involving new messaging and often even an entirely different corporate identity, and representing hundreds of thousands of dollars (if not millions) of dollars of investment. In this OnDemand session presented by Julie Ogilvie, we provide best practices for rolling out a rebrand and getting the internal and external traction required for success.