Better Customer Experience Is Within Reach: How to Get Started

Customer experience a critical element of growth and retention in B-to-B. Companies who figure out how to scale customer focus and make customer experience a competitive advantage see significant business impact. So how can companies get started with customer experience optimization? What are the most important things to focus to build a customer-centric program? In this OnDemand Webcast, Lisa Nakano shares proven steps for establishing a world-class B-to-B customer experience program.