HomeResearch Articles B-to-B Alignment: Core Models and Concepts

B-to-B Alignment: Core Models and Concepts

In order for a b-to-b organization’s revenue-producing functions (sales, marketing, product) to have a chance to work in concert with one another, they must begin by aligning around the most basic of issues. In this OnDemand Webcast, we introduce the following SiriusDecisions concepts: demand types/sub-types, relative targeting, b-to-b buying cycle and lead taxonomy.
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