What Works: B-to-B Content Strategy

When it comes to b-to-b content, more isn't better. Better is better. Too many b-to-b organizations have focused on content quantity over quality, resulting in a cluttered mess of low-value content and low-performing campaigns. Other organizations have spotty success stories (typically fueled by the intuitive decisions of individual contributors) but struggle to scale success into more consistent performance and business contribution. In this session, Erin Provey provides insight into what consistently high-performing b-to-b content strategists do differently.