HomeResearch Articles Building a Marketing Technology Roadmap

Building a Marketing Technology Roadmap

You are heavily reliant on the interoperability of your marketing and salesforce automation systems, your teams are buying new technology at a rapid clip, and their wish list is growing. How do you determine what are the next best tech investments? It is time to build a roadmap that is based on the priorities that will support company growth and is architected to optimize processes that cross your marketing, sales and product functions.
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