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Building the Digital Organization

Despite the fact that a growing portion of the buyer’s journey now occurs online, many b‐to‐b organizations struggle to alter their structure, processes and execution to serve a digitally oriented buyer. These challenges often stem from misunderstanding what it means to be a digital organization, and the broad and deep nature of the transformation required to part ways with legacy approaches. Gil Canare and Monica Behncke explored this topic at the 2015 SiriusDecisions Summit. This OnDemand features a replay of the presentation as well as live Q&A.
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