HomeResearch Articles Don't Go Chasing Waterfalls: SiriusDecisions Demand Waterfall Key Concepts

Don't Go Chasing Waterfalls: SiriusDecisions Demand Waterfall Key Concepts

Originally conceived in 2002 – then revised in 2006 and 2012 – the iconic SiriusDecisions Demand Waterfall® offers a shared process and terminology for marketing, teleprospecting and sales to build a best-in-class new-business engine. Over the last decade, the waterfall has been successfully adopted by hundreds of b-to-b organizations worldwide. This OnDemand webcast offers an introduction - or a refresher - to the key concepts about implementing the SiriusDecisions Demand Waterfall®.
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