Calculating the True Cost of Content

Content is marketing currency, yet few b-to-b organizations have visibility into how much money they spend on it annually. The reasons for this abound, including the fact that content spend must be parsed out of a mix of functional areas as well as budget line items, such as internal personnel costs and agency invoices. SiriusDecisions has built a methodology to help organizations calculate this number and completed a survey to provide insight into current state of content spend in the industry today.