Calculating the True Cost of Content

Content is marketing currency, yet few B2B organizations have visibility into how much money they spend on it annually. The reasons for this abound, including the fact that content spend must be parsed out of a mix of functional areas as well as budget line items, such as internal personnel costs and agency invoices. SiriusDecisions has built a methodology to help organizations calculate this number and completed a survey to provide insight into current state of content spend in the industry today.