HomeResearch Articles Customer Marketing and Customer Success: The New B-to-B Power Couple

Customer Marketing and Customer Success: The New B-to-B Power Couple

Meet the new b-to-b power couple: Customer marketing and customer success. As companies strive to understand their existing customers better to increase retention and growth, these two functions play increasingly important roles. To get the most from these teams requires an aligned approach to optimize customer experience while also providing valuable insights and productivity. In this OnDemand Webcast, hosted by Lisa Nakano and Bob Peterson, we outline the contributions of customer marketing and customer success functions and introduce a framework for alignment that benefits both the customer and the company.
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