GDPR/Data Privacy: The CMO View

Understanding the "mechanics" of the new General Data Protection Regulation (GDPR) is important, but this heightened focus on the rules, risks obscuring what lies at the heart of data privacy regulations –an opportunity to drive better marketing ROI by leveraging better data and insights and delivering greater engagement, greater relevance and greater trust. View this OnDemand Webcast for a deep-dive on the new GDPR and what it means for your business.