HomeResearch Articles Demand Creation Infrastructure: A Capabilities-Driven View of the Stack that Drives Growth

Demand Creation Infrastructure: A Capabilities-Driven View of the Stack that Drives Growth

Technology has become a critical element for leaders who want to deliver on strategic and operational priorities. Having the right technology stack is vital for business growth, scalability and competitive advantage. The question is what technologies are required, and why? What capabilities are required to accomplish goals, and how can leaders make smart investments to complement what they already have?
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