HomeResearch Articles How Imprivata Transformed Marketing and Sales Alignment through the SiriusDecisions Demand Unit Waterfall™

How Imprivata Transformed Marketing and Sales Alignment through the SiriusDecisions Demand Unit Waterfall™

This replay will show you how Imprivata is leveraging the SiriusDecisions Demand Unit Waterfall™ to transform their marketing and sales alignment. Members from the Imprivata team also share their journey into operationalizing the concept of demand units and the impact it has on their business.
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