Demystifying B-to-B Buying for 2015 and Beyond

In this OnDemand Webcast, SiriusDecisions explores the findings of the 2015 B-to-B Buying Study which investigated the buying behaviors of more than 1,000 b-to-b executives who were involved in a significant b-to-b purchase decision within the past six months. The data collected represents an estimated half-billion dollars in b-to-b purchases across North America and Europe. Key findings from the study exposed myths and validating the realities of marketing and sales roles in today’s environment.