HomeResearch Articles Demystifying B2B Buying for 2015 and Beyond

Demystifying B2B Buying for 2015 and Beyond

In this OnDemand Webcast, SiriusDecisions explores the findings of the 2015 B2B Buying Study which investigated the buying behaviors of more than 1,000 B2B executives who were involved in a significant B2B purchase decision within the past six months. The data collected represents an estimated half-billion dollars in B2B purchases across North America and Europe. Key findings from the study exposed myths and validating the realities of marketing and sales roles in today’s environment.
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