HomeResearch Articles The Economics of Sales, Marketing and Product Alignment

The Economics of Sales, Marketing and Product Alignment

Talk to most chief executive officers about growth, and you’re sure to see some excitement. Stop a chief financial officer to discuss how the organization can become more profitable, and smiles will abound. But sit down with those same executives and talk about why aligning sales, marketing and product is one of the most important things you can do to reach these goals, and you’ll likely get a reaction that ranges from curiosity to boredom. Is it because you’ve struggled to make the critical case why alignment is so important?
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?