HomeResearch Articles What Works: Emerging B-to-B Communications and Content Technologies

What Works: Emerging B-to-B Communications and Content Technologies

The role of content and reputation in the integrated marketing mix has changed radically over the last decade, as has the technology that supports these efforts. This presents a challenge for every b-to-b organization: How do we understand the types of technologies that should be supporting content marketing and modern communications? When should we consider a purchase? In this session, Christine Polewarczyk provides an overview of well-established and emerging technology categories in the space and make predictions about the future of the landscape...and its implications on your business.
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