HomeResearch Articles What Works: The Emerging Role of B-to-B Content Strategy and Operations

What Works: The Emerging Role of B-to-B Content Strategy and Operations

The phrase "content marketing" looms large in b-to-b. There's a lot of chatter out there on trendy tactics, but most b-to-b organizations don't have the right resources and processes in place to take advantage of the content marketing opportunity. Leading b-to-b organizations have implemented a content strategy and operations function to act as the hub for content excellence throughout the organization, leading the way to major improvements in content quality and cross-functional process. In this session hosted by Erin Provey, we introduce the role of b-to-b content strategy and operations and provide best practices for implementing or optimizing this role in your organization.
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