HomeResearch Articles What Works: The Emerging Role of B2B Content Strategy and Operations

What Works: The Emerging Role of B2B Content Strategy and Operations

The phrase "content marketing" looms large in B2B. There's a lot of chatter out there on trendy tactics, but most B2B organizations don't have the right resources and processes in place to take advantage of the content marketing opportunity. Leading B2B organizations have implemented a content strategy and operations function to act as the hub for content excellence throughout the organization, leading the way to major improvements in content quality and cross-functional process. In this session hosted by Erin Provey, we introduce the role of B2B content strategy and operations and provide best practices for implementing or optimizing this role in your organization.
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