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Entering New Markets in Healthcare

Many marketing and product leaders in healthcare make the mistake of approaching the industry as if it were a monolithic opportunity – with little consideration given to the complexities that make different parts of the industry – or its buyers – diverse. This leads to products that don’t meet sales goals, misalignment of resources, and being outpaced by the competition. During this OnDemand Webcast, Jennifer Russo introduces best practices for industry segmentation and market sizing the diverse healthcare industry, as well as offers four recommended activities to bring consistency to market evaluation and alignment.
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