Factors to Consider When Deciding if a Freemium Strategy Makes Sense

Eight factors must be considered by the product team in conjunction with marketing and sales to determine if a freemium strategy is viable. Evaluating these factors enables companies to have a validated and integrated go to market approach, to support the conversions from free to paid offerings. In this OnDemand, Barbie Mattie walks through the factors to consider when determining if a freemium strategy makes sense.