HomeResearch Articles Five Trends Impacting Product Marketing Leaders in 2016

Five Trends Impacting Product Marketing Leaders in 2016

Planning for the future is often done with a bit of guesswork. But what if you knew the trends that are going to impact b-to-b product marketing in 2016? In this OnDemand Rachel Young and Christina McKeon discuss the strategic requirements of the product marketing role, cross-functional collaboration and competency areas that build product marketing credibility, and the importance of go-to-market planning driven by buyer insights.
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