How Healthcare Buyers Buy

The decision-making process for healthcare buyers is complex and multi‐faceted. During this OnDemand webcast, Jennifer Russo will define the three phases of a b‐to‐b buying decision-making process and identify patterns and data for buyer behavior during each phase that should be reflected in campaign and content strategies. Attendees will gain insight into the three types of buying scenarios that impact buyers in healthcare, each involving a different number of individuals and buying centers and a different decision-making process.