HomeResearch Articles The Keys to Succeeding With Integrated Solutions

The Keys to Succeeding With Integrated Solutions

Bringing to market integrated offerings that address buyer needs in ways that individual components cannot is mission-critical for many b-to-b organizations. But simply assembling a solution isn’t enough; failing to coordinate across functions and divisions, misaligning incentives and creating other roadblocks all can cause a solutions strategy to fail. Jeff Lash presented on this topic at our tenth annual Summit this May in Nashville. Due to popular demand we are pleased to offer this presentation as a Webcast.
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