Key Considerations for Building a CMO Dashboard

The CMO dashboard should highlight marketing’s contribution to business objectives and identify areas that require support and change, commanding the attention of organizational leaders and helping to facilitate collaboration and marshal support. But marketing leaders often squander this opportunity, creating CMO dashboards that overwhelm their audiences with their lack of prioritization and focus. Join Craig Moore as he shares elements of the SiriusDecisions Aligned Measurement Framework to guide the creation of the CMO dashboard.