Operationalizing the SiriusDecisions Content Model

It’s an unfortunate B-to-B fact of life: Between 60 and 70 percent of content that is created is never used. Moreover, more than half of b-to-b organizations do not have a unified, enterprise-wide content creation process in place. To counter these facts, SiriusDecisions introduced its Content Model in 2013, a process flow which helps organizations properly gather insights and effectively create, activate and optimize content.