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Increase Resonance With Persona-Based Messaging

It’s alarming but true – on average, 60 to 70 percent of b-to-b content goes unused. Just because the content you've developed is in market doesn't mean that it's resonating with your audience. Join Rachel Young as she reviews which persona attributes are critical for content and campaign strategies and show how centering value propositions and messaging around the buying audience yields better marketing and sales results.
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