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Personas: The Catalyst for Becoming Buyer-Centric

Every b-to-b organization claims it wants to be more buyer-centric, but the challenge is how to do it. Buyer personas are the catalyst for shifting an entire business to a buyer focus. Join Christina McKeon to learn how you can leverage The SiriusDecisions Persona Toolkit to target, develop and deploy personas, no matter where your skill level is today.
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