HomeResearch Articles 2019 Planning Assumptions: Healthcare Leaders

2019 Planning Assumptions: Healthcare Leaders

As healthcare providers and payers continue to consolidate, Marketing leaders are being challenged to accelerate growth across fewer, more complex and selective buyers with elongated sales cycles. More selective buyers is driving needs for improved customer-focused marketing with key business-to-business and business-to-business-to-consumer audiences. Improving growth and efficiency in today's challenging healthcare environment requires improved customer-focused marketing which is tightly aligned with your organization's sales and product business unit functions. This replay reviews five areas of opportunity that should drive the priorities of healthcare marketing leaders in 2019.
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