HomeResearch Articles Planning for Success: Building the Business Case to Upskill Your B-to-B Marketing Team

Planning for Success: Building the Business Case to Upskill Your B-to-B Marketing Team

Most leaders want to help their teams with training and development, but making the business case to fund those efforts can be challenging. In this replay, I show compelling metrics you can quickly collect to document skill gaps, how to link those gaps to marketing's contribution to the business, and the framework to use to close those gaps and measure their impact.
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