New Markets: Pricing and Packaging Approaches

Organizations often struggle to create a single offering and price structure for multiple different customer segments or markets. Rather than a “one-size-fits-all” offering, we recommend tailoring the offering to the buyer needs through pricing and product strategies such as bundling and tiered pricing architectures. In this OnDemand, Lisa Singer provides best practices for segmenting your target market and offers reasons why each values as a prerequisite for pricing and packaging strategies.