How Product Marketing Can Drive Better Sales Performance

The disconnect between sales and marketing is as old as these professions. Product marketing has also struggled to enable sales with messaging, content and tools that positively impact sales performance. In this OnDemand Christina McKeon reviews best practices for product marketing to enable the sales force. You’ll get an overview of proven strategies for targeting sales roles, aligning buying and sales cycles, developing sales messaging and ensuring sales reps give buyers what they want – all leading to more closed won deals.