HomeResearch Articles The Revenue Ecosystem: Aligning Sales, Marketing and Product to Outperform

The Revenue Ecosystem: Aligning Sales, Marketing and Product to Outperform

Competitive environments combined with increased buyer and customer expectations are transforming the way product, marketing and sales ecosystems interact and operate. The challenge many b‐to‐b leaders face is how to define each of their functional ecosystems and how these individual ecosystems must align – and potentially morph – when growth expectations and paths are altered.
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