HomeResearch Articles Sales Enablement: Taking an Audience-Centric Approach

Sales Enablement: Taking an Audience-Centric Approach

When an organization evolves its go-to-market approaches from product-centric to audience-centric, the sales force must be brought along, or it will be unable to continue audience-based conversations that are initiated by marketing.
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?