HomeResearch Articles SiriusFoundations: Marketing Operations and Measurement

SiriusFoundations: Marketing Operations and Measurement

Marketing operations activates marketing strategy, applies insights to drive decisionmaking, establishes the technology roadmap and creates plans for growth. This presentation will provide an overview of the Marketing Operations role, as well as some of the relevant models and frameworks, including the Metrics Spectrum, the Aligned Measurement Process Model, and the Marketing Competency Framework.
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