HomeResearch Articles SiriusFoundations: Marketing Strategy and Operations

SiriusFoundations: Marketing Strategy and Operations

Marketing operations leaders are responsible for reporting and analytics, in addition to planning and budgeting. To support these efforts, they must also align their technology investments with marketing priorities and business objectives to support and demonstrate marketing’s contribution to business growth. Watch our foundational replay session on marketing operations for an overview of core SiriusDecisions concepts, frameworks and terminology.
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?