HomeResearch Articles Strengthening the bond between Marketing and Sales Operations

Strengthening the bond between Marketing and Sales Operations

The operational and technological underpinnings of b-to-b organisations are a critical area of alignment, yet 58 percent of marketing and sales operations leaders rate their level of alignment as poor. While there is no quick fix to solve all alignment challenges, leaders that focus on four critical areas – planning, lead management, data management and measurement – will have the best chance to bridge the gap.
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