HomeResearch Articles Structuring High-Performing Organizations: A Systematic Approach to B-to-B Marketing Transformation

Structuring High-Performing Organizations: A Systematic Approach to B-to-B Marketing Transformation

This webcast shares a systematic approach to organizational design to help marketing leaders make crucial decisions. Specifically, this session explores the following: A systematic, consistent, data-driven approach for organizational design, the types of shifts occurring in b-to-b marketing organizational structures and the essential elements for driving greater adoption of organizational changes
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