HomeResearch Articles The Art & Science of Identifying and Prioritizing Customer Needs

The Art & Science of Identifying and Prioritizing Customer Needs

A thorough understanding of customer needs is the foundation for successful innovation, marketing and selling. However, most companies lack a complete, consistent approach to uncovering needs and determining the most important ones to address across market-facing functions. Through our proprietary research, we have created a framework and process that organizations can leverage to anticipate and address customer needs across sales, marketing and product.
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