HomeResearch Articles The Path to Sales Alignment: Sales and Marketing Revenue-Growth Assessment

The Path to Sales Alignment: Sales and Marketing Revenue-Growth Assessment

Many heads of sales are intuitively aware of what’s working well in their sales organization, as well as what challenges they face in achieving a profitable growth trajectory. In many cases, however, the fast pace of the business doesn’t allow them the time, resources or tools to conduct a comprehensive and objective assessment of sales and/or sales alignment to the marketing organization. Additionally, heads of sales rarely have access to research, best practices and benchmarking data for comparison to peer organizations.
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