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The State of Account-Based Marketing

Account-based marketing retained its status as the poster child for b-to-b marketing in 2016 and continues to occupy priorities moving forward into 2017. In this Webcast, we introduce European marketing leaders to the SiriusDecisions Account-Based Marketing Framework to help ensure your programs are set up for success. We also introduce you to the results of the State of Account-Based Marketing Study to show how organisations like yours are adopting, resourcing, executing and measuring their account-based marketing programs.
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