Tracking the Elusive Purchasing Habits of Today's B-to-B Buyers

SiriusDecisions has completed its bi-annual buying study of b-to-b buyers around the world, across 15 industries who have made a significant purchase in the prior six months, to understand today's b-to-b buying behaviors. This webcast replay provides insights about content and interactions that buyers prefer so that organizations can develop more focused go-to-market strategies for content, campaigns and nurture streams.