Tracking the Elusive Purchasing Habits of Today's B2B Buyers

SiriusDecisions has completed its bi-annual buying study of B2B buyers around the world, across 15 industries who have made a significant purchase in the prior six months, to understand today's B2B buying behaviors. This webcast replay provides insights about content and interactions that buyers prefer so that organizations can develop more focused go-to-market strategies for content, campaigns and nurture streams.