HomeResearch Articles Understanding the B2B Buyers Journey in EMEA

Understanding the B2B Buyers Journey in EMEA

As B2B marketers, we’ve come a long way. We understand our role as helping buyers progress through their buying process. We know that we’re more successful when we align marketing efforts with the ways our prospects prefer to buy as opposed to the ways we want to sell. And we appreciate that having a deep understanding of our buyers is critical to support our growth in EMEA. In a recent survey of more than 70 EMEA-based CMOs/Marketing Leaders, 37% of respondents reported the need to expand and target new buyer audiences and 31% talked about the need to move from product to audience centric marketing. But if we take an honest look within our organisations, how well do we understand how our buyers buy in EMEA?
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