HomeResearch Articles Using Predictive Analytics to Determine Marketing Decisionmaking

Using Predictive Analytics to Determine Marketing Decisionmaking

For decades, B2C marketers have availed themselves of sophisticated analytics to inform decisions concerning everything from product design to audience selection, prospect scoring and offer strategy. Only recently have marketers in the more complex B2B world begun to use predictive analytics to derive insights and support successful decisionmaking.
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?