HomeResearch Articles Web Content Management Technology: A Sirius Perspective

Web Content Management Technology: A Sirius Perspective

  • As digital marketing continues to grow in importance, a company's Web site has become increasingly critical to its overall success
  • To support the expanded role of company Web sites, Web content management (WCM) technology has also increased in complexity and capability
  • WCM solutions now offer advanced features that simplify content creation and management and enhance personalization and measurement efforts
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