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Web Conversion Optimization Measurement

  • Measuring the effectiveness of a Web conversion optimization (WCO) strategy requires the selection of the right metrics and understanding how they relate to one another
  • WCO measurement begins the moment a visitor lands on the Web site and encompasses the site’s ability to attract, engage and qualify visitors
  • Fully evaluating the impact of WCO requires the analysis of Demand Waterfall® metrics for inquiries that originate on the Web site
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