HomeResearch Articles What Makes a Complete Account-Based Marketer?

What Makes a Complete Account-Based Marketer?

  • Delivering account-based marketing (ABM) impact requires a different set of skills compared with a traditional, broad-based marketing environment
  • Too often, marketers are placed in ABM roles without tools or training to help them adapt
  • Hiring account-based marketers who have previous sales experience is a good way to establish credibility more quickly

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